Lexmark doubles down on commercial print

Lexmark has once again proven that they understand the business needs of their customers better than their competition. On May 1st 2017, Lexmark released a dozen or so new printers that range from entry level, single function monochrome devices, to mid-range multi-function color devices. While this looks on the surface just to be another model refresh common to printer manufacturers, there was more to it this time.

Each of the models that Lexmark released actually overlaps with an existing model. By design, Lexmark is now able to best address the needs and wants of their customers by providing a number of ways to purchase their print devices. For example, if you are a deal hunter that waits until something goes on sale, then the new models are what's best for you. As a feature of the monthly hot sheet pricing, these models regularly fall on promotion, providing customers ample opportunity throughout the year to grab these new printers at discounts of up to 50% off MSRP. Better yet, note the significance in price drop when compared to their predecessors - they are the most cost effective alternatives to some of the entry level Brother or HP printers out there.

If you make your IT purchases with a 3 to 5 year plan in mind, or if you evaluate the total costs of owning equipment before committing to it, then Lexmark's authorized channel partners have a variety of programs to help you better realize long term savings and get the most millage out of your printers. Using the newly re-branded Lexmark Enterprise Printers, corporate customers now have the ability to purchase or finance printers at a substantially discounted rate, and save up to 30% on original Lexmark toners and supplies for the *life of the printer. Throw in the extended service agreement for low costs per page and comprehensive worry-free operation of your printers.

Either way, you end up saving money and working with the assurance that your printer needs are backed by the best in the industry.

*Life of the printer is estimated at 5 years, based on the availability of parts and supplies.

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